It's not surprising that we think printed business cards are still essential items of promotion!
I was at a networking event a couple of weeks ago and was talking to a small group of people who decided to swap cards, one of them whipped his mobile phone out and said “I'll do it digitally!” The response was very mixed – one person said “I don't have WiFi”, another said “my phone is in my handbag over there”, someone else said “without a physical card I'll never remember who the hell you are to find you in my phone contacts!” So unfortunately this chap never got to share his details with any of us!
Here are some of the benefits to using printed business cards over digital iCards stored on mobile devices:
Tangibility: Printed business cards offer a physical and tangible item that can be easily kept in a wallet, handed over and shared.
Branding: A well-designed business card can be a powerful marketing tool and can reinforce your brand image, while a digital iCard may not have the same impact.
Accessibility: Printed business cards do not require technology or access to the internet to be distributed or seen, which makes them reliable and readily available.
Lasting impression: The act of handing someone a business card can make a lasting impression, and it's something that people are more likely to remember compared to a digital card saved in a phone.
This is a quote from one of our clients who had our cards with the raised clear varnish to their logo and details.
"I had digital embossing for the new business cards I had printed and can honestly say they have the “WOW” factor. At an event recently they were the talk of the table, ideal when you want your name to be remembered over others! The quality was great and the service was fast and stress free.”